Page 12 - Mississippi/Louisiana Gaming News - Winter, 2022
P. 12

 Breast Cancer Awareness Month
Horseshoe Tunica hosts Battle of the Bras
TUNICA RESORTS — The annual Battle of the Bras fundraiser sponsored by Horseshoe Tunica raised $64,000 for the American Cancer Society. Led by Derrick Madison, Horseshoe senior vice president and general manager, and Jim Milne, senior vice president and general manager of sister property, Isle of Capri Lula, Mid-South area celebrities, executives, and sports figures modeled bras decorated by Horseshoe team members at Horseshoe’s Bluesville.
“October is an exciting month for us as we are all dedicated and passionate about supporting the cause of the American Cancer Society,” Madison said. “Though we support the American Cancer Society throughout the
year through volunteering and donations, we are excited in
October because we have month-
long team member-led efforts
while concluding the month with
our largest fundraiser for the
ACS, the Battle of the Bras.”
Horseshoe team members decorated bras in a way that brings
a story to life related to cancer. The bras were on display in the hotel lobby
for voting and donation collection. The 15 bras that received the most donations were
the ones modeled at the fashion show event while celebrity judges made the final decision on the top three bra designs and celebrity performance.
Horseshoe Tunica executives present a check for $64,000 to executives from the American Cancer Society. (Below) Horseshoe General Manager Derrick Madison (right) and Jim Milne, Isle of Capri Lula general manager, were just two of the bra models.
 Horseshoe Tunica
has embraced
National Breast Cancer Awareness Month for the past 11 years through
seminars were provided for employees and guests on cancer detection, prevention, and treatments, plus pink ribbon table felts were installed on blackjack tables at the Tunica property and employees wore T-shirts and accessories on designated days in October.
More fun was had throughout the month with door decorating contests, pink work areas to remember cancer victims and celebrate survivors, and employee, customer, and social media awareness campaigns.
   the fashion show, which has raised hundreds of thousands of dollars for ACS. Additionally, educational
 Encouraging Associates
Pearl River Resort and its sister property, Bok Homa Casino, recently collected donations from associates during National Breast Cancer Awareness Month. Associates, who received T-shirts, buttons, and ribbons, wrote messages
of encouragement that covered windows at Silver Star and Bok Homa Casinos. A check totaling $13,036 was donated to the Central Mississippi Chapter of the American Cancer Society. Funds will help patients receive transportation to and from treatment, as well as provide a place to stay for the patient and caregiver.

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