Page 8 - MGHA - Annual Report, 2017

OVER $4.4 BILLION
INCREASES SEEN IN BOTH GAMING AND NON-GAMING REVENUE
•In 2016,the direct output of Mississippi’s commercial gaming gaming industry’s economic impact was more than $4.4 billion.
• On a statewide basis, Mississippi casino operators realized $2.895 billion in total revenue compared to $2.865 billion in 2015,up $30 million.
• On a statewide basis, Mississippi casino operators generated $2.119 billion in gaming revenue compared to $2.101 billion in 2015, up $18 million.
•On a statewide basis,Mississippi casinos generated $776 million in non-gaming revenue compared to $764 million in 2015,up $12 million.
• Overall, total revenue increased $30 million as gaming revenue increased $18 million and non-gaming revenue increased $12 million,as compared to 2015.
• Notably, the operators spent nearly $105 million in advertising and promotions compared to just over $100 million in 2015.
Total Revenue
Gross Gaming Revenue Non-Gaming Revenue
# of Casinos
Employees /Hotel Employees Wages Paid
Benefits Provided
Hotel Rooms
Slots /Table Games /Poker Advertising /Promo Spend
$1,200,886,988 $ 931,938,390 $ 268,948,598 16
7,600 + 750
$ 279,348,439
$ 84,363,229 4,820
13,700 /370 /40 $51,681,518
$2,894,525,537 $2,118,893,491 $ 775,632,046 28
17,400 + 3,850 $686,430,606 $207,425,863 11,455
29,300 /842 /93 $104,928,939
COMPARING THE RIVER REGIONS AND THE GULF COAST REGION:
River Regions
Gulf Coast Region
$1,693,638,549
$1,186,955,101
$ 506,683,448
12
9,800 + 3,100
$ 407,492,167
$ 123,062,634
6,635
15,600 /472 /53
$53,247,421
STATE TOTAL
OBSERVATIONS FROM 2016
• As noted above, gaming operators generated $2.895 billion in total revenue. Non-gaming revenue accounted for $776 million or 27 percent of the total revenue (which comes from non-gaming amenities such as restaurants, hotels, spas, golf courses, ball games and other entertainment venues).
• Regionally, the ratio of gaming versus non-gaming revenue breaks down as follows:
Gulf Coast — Non-gaming revenue of $506.7 million accounted for 30 percent of total revenue. River Regions — Non-gaming revenue of $269 million accounted for 23 percent of total revenue.
•The American Gaming Association reported that 53 percent of typical casino visitors also visit attractions outside the casino and with young adult visitors the percentage is 64 percent.
• In 2016, MGHA sought support from state and local leadership for funding of non-gaming amenities and for expanding air service to Mississippi.MGHA members continue to reinvest in Mississippi by making capital improvements to their properties. MGHA encourages state and local leaders to support investment in projects that will bring more visitors to Mississippi and that will enhance the visitor experience,resulting in more frequent visits and longer stays.
• MGHA continued to build and foster its vision through a partnership approach, building its associate membership to include the Mississippi Tourism Association, the Mississippi Hospitality & Restaurant Association, the Mississippi Hotel & Lodging Association, the MDA – Tourism Office (visitmississippi.org), the Mississippi Economic Council and more.
•With many Mississippi gaming operators also operating in Louisiana,there is natural cross marketing among properties in both states.Together,Mississippi and Louisiana continue to stand as the second largest gaming market in the country,second only to Las Vegas, Nevada.
2016