Page 3 - Mississippi/Louisiana Gaming News - September, 2017
P. 3

Table of Contents
Tour of Tunica
series helps
market area
TUNICA RESORTS — The Tunica Convention and Visitors Bureau and Tunica casinos have joined together to bring a major slot series to
the Tunica gaming market. The $340,000 Tour of Tunica Slot Series began in June and runs through the summer, giving players more chances to win at Tunica’s casinos.
Continuing through Sept. 28 at all of Tunica’s casinos, there are tournaments every Monday through Thursday. Fifty winners win a share of $5,000 in free slot play each day.
Webster Franklin, president and CEO of the Tunica Convention and Visitors Bureau, said the TCVB and the Tunica gaming industry have consistently worked cooperatively over the past 15 years to market the Tunica destination, typically pooling marketing dollars to produce branding campaigns in key markets of Little Rock, Huntsville and Nashville. The branding approached changed last year, however.
“In the summer of 2016, we changed our strategy from strictly a branding campaign to one that was more promotional in nature with the Passport to Free Play
that ran in those three markets,” Franklin explained. “In an effort to build upon the success of the 2016 promotion, we began planning for
a major promotion that focuses
on our valued customers in the Memphis market. After several brainstorming meetings among
the TCVB marketing team and
the casino marketing teams, the $340,000 Tour of Tunica Slot Tournament was developed.”
Franklin said that while the tournament is open to all visitors, the advertising spend is focused in Memphis. Each property was provided with branded print and outdoor creative that they could use to highlight their dates.
8 Top Regulator Louisiana’s Chairman Ronnie Jones honored as Regulator of the Year.
6 Decrying Hatred
MGM Resorts shares positive stance with employees.
9 Award Winners People, casinos recognized outside the industry.
10 25th Anniversary
Series continues with focus on employees past and present.
4 From The MGHA
Tax increase not suggested for gaming industry.
5 Gaming Revenues Year-over-year gains seen in many areas.
7 Moving Ahead Regional AGM named for Caesars Mid-South.
12 Taking Responsibility Casinos mark Responsible Gaming Education Week.
23 Employee Events Team members treated
to movies, college fair, football games.
13 People In The News Golden Nugget awards
Team Member of the Year.
19 Contributions &
Food, school supply donations prevail this time of year.

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