Page 2 - Alcorn State University: Identity Standards

Preserving Our stOry thrOugh identity standards
Alcorn State University is more than an institution of higher learning. As one of the nation’s leading hBCus, it is a constant connection between our rich past and vibrant future. With a story as complex and compelling as ours, communications promot- ing Alcorn have the greatest impact when they share a consistent look, feel, and tone.
This identity standards manual establishes o cial standards for Alcorn’s visual identity. It is designed to help stakeholders like you promote Alcorn consistently and accurately throughout every point of contact with our audiences. Inside, you will nd guidelines for the proper use of the Alcorn State University logo, o cial seal, and other symbols, as well as acceptable color use, approved typefaces, and more.
adherence to these standards re ects our credibility, strengthens our brand promise, and enhances recognition
of alcorn as we grow. Every point of contact we have with our audiences builds perception about who we are as a University, what we do to ful ll our mission, and why it matters to our stakeholders.
If you are planning to produce a printed, broadcast, or digital piece promoting the University, approval from the Division of Marketing and Communication is required by Procurement Services. Our role is to help interpret the identity standards presented in this manual for your speci c application. To submit your project for approval or simply ask a question, call 601.877.6130 or email projects@alcorn.edu.
division of Marketing and Communication
www.alcorn.edu/marketing projects@alcorn.edu 601.877.6130
We acknowledge that this guide does not cover all situations. If you have questions or suggestions for this guide, please contact the Division of Marketing and Communication.
alcorn BranD iDEnTiTy