Page 3 - Alcorn State University: Identity Standards
P. 3
BRAND IDENTITY
OffiCial lOgO COnfiguratiOns
ICON
LOGOTYPE
Horizontal logo and logotype
Vertical logo and logotype
USE WhEN AvAILABLE SPACE WARRANTS A TALLER BRANDING.
ThIS IS ThE PREfERRED CONfIGURATION. USE WhENEvER POSSIBLE.
Horizontal logo and logotype
IN SOME CASES ThE LOGO CAN BE USED WIThOUT “STATE UNIvERSITY.”
discontinued logo
ThIS fORMER ALCORN LOGO ShOULD NO LONGER BE USED.
The brand identity (logo) consists of several components. The size and arrangement of the individual components should always be maintained; never altered, distorted, or re-created. The horizontal con guration shown above is the preferred acceptable arrangement. The icon is the only component that may be detached and used alone; however, the full brand identity must appear somewhere on the application. The logotype is a single piece of art — it is not typeset and should not be re-created by attempting to do so with a font.
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alcorn BranD iDEnTiTy
