Page 7 - Alcorn State University: Identity Standards

aCCePtaBle COlOr usage
Controlling the consistent use of color in all applications is crucial to maintaining the power of the brand. The preferred brand identity usage is purple and gold. White reversed out of a background of one of the brand colors, photography or black is also acceptable. Black and white on a light background is permissible when a one-color application is needed. Approval for this usage must come from the Division of Marketing and Communication.
The logo icon, when used alone, may be reproduced in the approved colors and may be screened for graphic use
(as a background, for example). The identity art is a digital le that is to be reproduced only from artwork obtained from the Division of Marketing and Communication.
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alcorn BranD iDEnTiTy